acaweb.ca/en/2025/stop-buying-programmatic-lemons-when-its-cherries-you-really-want
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Stop Buying Programmatic Lemons When It’s Cherries You Really Want | Association of Canadian Advertisers
Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]
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Stop Buying Programmatic Lemons When It’s Cherries You Really Want | Association of Canadian Advertisers
Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]
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https://acaweb.ca/en/2025/stop-buying-programmatic-lemons-when-its-cherries-you-really-wantStop Buying Programmatic Lemons When It’s Cherries You Really Want | Association of Canadian Advertisers
Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]
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12- titleStop Buying Programmatic Lemons When It’s Cherries You Really Want | Association of Canadian Advertisers
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- og:titleStop Buying Programmatic Lemons When It’s Cherries You Really Want | Association of Canadian Advertisers
- og:descriptionProgrammatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]
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