about.fb.com/news/2024/06/how-meta-is-preparing-for-the-2024-uk-general-election

Preview meta tags from the about.fb.com website.

Linked Hostnames

27

Thumbnail

Search Engine Appearance

Google

https://about.fb.com/news/2024/06/how-meta-is-preparing-for-the-2024-uk-general-election

How Meta Is Preparing for the 2024 UK General Election

In 2024, a number of countries and regions across the world are taking to the polls to elect their leaders. At Meta, we have been preparing for this for a



Bing

How Meta Is Preparing for the 2024 UK General Election

https://about.fb.com/news/2024/06/how-meta-is-preparing-for-the-2024-uk-general-election

In 2024, a number of countries and regions across the world are taking to the polls to elect their leaders. At Meta, we have been preparing for this for a



DuckDuckGo

https://about.fb.com/news/2024/06/how-meta-is-preparing-for-the-2024-uk-general-election

How Meta Is Preparing for the 2024 UK General Election

In 2024, a number of countries and regions across the world are taking to the polls to elect their leaders. At Meta, we have been preparing for this for a

  • General Meta Tags

    12
    • title
      How Meta Is Preparing for the 2024 UK General Election
    • title
      Dismiss locale prompt
    • charset
      UTF-8
    • viewport
      width=device-width, initial-scale=1
    • robots
      index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1

  • Open Graph Meta Tags

    10
    • US country flagog:locale
      en_US
    • og:type
      article
    • og:title
      How Meta Is Preparing for the 2024 UK General Election
    • og:description
      In 2024, a number of countries and regions across the world are taking to the polls to elect their leaders. At Meta, we have been preparing for this for a
    • og:url
      https://about.fb.com/news/2024/06/how-meta-is-preparing-for-the-2024-uk-general-election/

  • Twitter Meta Tags

    6
    • twitter:card
      summary_large_image
    • twitter:image
      https://about.fb.com/wp-content/uploads/2020/02/election-interference-theme1-feature-dt-mb.png?w=1200
    • twitter:label1
      Written by
    • twitter:data1
      Meta
    • twitter:label2
      Est. reading time

  • Link Tags

    38
    • EditURI
      https://about.fb.com/xmlrpc.php?rsd
    • alternate
      https://about.fb.com/feed/
    • alternate
      https://about.fb.com/feed/
    • alternate
      https://about.fb.com/comments/feed/
    • alternate
      https://about.fb.com/news/2024/06/how-meta-is-preparing-for-the-2024-uk-general-election/feed/

  • Website Locales

    8
    • DE country flagde-de
      https://about.fb.com/de/news/
    • 419 country flages-419
      https://about.fb.com/ltam/news/
    • ES country flages-es
      https://about.fb.com/es/news/
    • FR country flagfr-fr
      https://about.fb.com/fr/news/
    • JP country flagja-jp
      https://about.fb.com/ja/news/

Emails

1
  • ?subject=Meta%3A%20How%20Meta%20Is%20Preparing%20for%20the%202024%20UK%20General%20Election&body=In%202024%2C%20a%20number%20of%20countries%20and%20regions%20across%20the%20world%20are%20taking%20to%20the%20polls%20to%20elect%20their%20leaders.%20At%20Meta%2C%20we%20have%20been%20preparing%20for%20this%20for%20a%20long%20time%20%26%238211%3B%20including%20for%20the%20UK%20General%20Election%2C%20which%20is%20taking%20place%20on%20the%204th%20July.%20In%20advance%20of%20this%2C%20last%20year%2C%20we%20activated%20a%20dedicated%20team%20to%20develop%20a%20tailored%20approach%20to%20help%20preserve%20the%20integrity%20of%20these%20elections%20on%20our%20platforms.%20While%20each%20election%20is%20unique%2C%20this%20work%20draws%20on%20key%20lessons%20we%20have%20learned%20from%20more%20than%20200%20elections%20around%20the%20world%20since%202016%2C%20as%20well%20as%20the%20regulatory%20framework%20set%20out%20under%20the%20UK%E2%80%99s%20Online%20Safety%20Act.%20These%20lessons%20help%20us%20focus%20our%20teams%2C%20technologies%2C%20and%20investments%20so%20they%20will%20have%20the%20greatest%20impact.%20Since%202016%2C%20we%E2%80%99ve%20invested%20more%20than%20%2420%20billion%20into%20safety%20and%20security%20and%20quadrupled%20the%20size%20of%20our%20global%20team%20working%20in%20this%20area%20to%20around%2040%2C000%20people.%20This%20includes%2015%2C000%20content%20reviewers%20who%20review%20content%20across%20Facebook%2C%20Instagram%20and%20Threads.%20Over%20the%20last%20eight%20years%2C%20we%E2%80%99ve%20rolled%20out%20industry-leading%20transparency%20tools%20for%20ads%20about%20social%20issues%2C%20elections%20or%20politics%2C%20developed%20comprehensive%20policies%20to%20prevent%20election%20interference%20and%20voter%20fraud%2C%20and%20built%20the%20largest%20third%20party%20fact-checking%20programme%20of%20any%20social%20media%20platform%20to%20help%20combat%20the%20spread%20of%20misinformation.%20More%20recently%2C%20we%20have%20committed%20to%20taking%20a%20responsible%20approach%20to%20new%20technologies%20like%20Generative%20AI.%20We%E2%80%99ll%20be%20drawing%20on%20all%20of%20these%20resources%20in%20the%20run%20up%20to%20the%20election%2C%20and%20are%20launching%20a%20new%20ad%20campaign%20on%20Facebook%20and%20Instagram%20to%20raise%20awareness%20of%20these%20tools%20and%20features.%20We%E2%80%99ll%20also%20activate%20a%20UK-specific%20Elections%20Operations%20Centre%2C%20bringing%20together%20experts%20from%20across%20the%20company%20from%20our%20intelligence%2C%20data%20science%2C%20engineering%2C%20research%2C%20operations%2C%20content%20policy%20and%20legal%20teams%20to%20identify%20potential%20threats%20and%20put%20specific%20mitigations%20in%20place%20across%20our%20apps%20and%20technologies%20in%20real%20time.%20Here%20are%20four%20key%20areas%20our%20teams%20will%20be%20focusing%20on%3A%20Combating%20misinformation%C2%A0%20We%20remove%20the%20most%20serious%20kinds%20of%20misinformation%20from%20Facebook%2C%20Instagram%20and%20Threads%2C%20such%20as%20content%20that%20could%20contribute%20to%20imminent%20violence%20or%20physical%20harm%2C%20or%20that%20attempts%20to%20interfere%20with%20voting.%20For%20content%20that%20doesn%E2%80%99t%20violate%20these%20particular%20policies%2C%20we%20work%20with%20independent%20fact-checking%20organisations%2C%20all%20certified%20by%20the%20International%20Fact%20Checking%20Network%20%28IFCN%29%20or%20the%20European%20Fact-Checking%20Standards%20Network%20%28EFCSN%29%2C%20who%20review%20and%20rate%20content.%20In%20the%20UK%20this%20includes%20Full%20Fact%2C%20Reuters%2C%20Logically%20Facts%20and%20FactCheckNI.%20When%20content%20is%20debunked%20by%20these%20fact%20checkers%2C%20we%20attach%20warning%20labels%20to%20the%20content%20and%20reduce%20its%20distribution%20in%20Feed%20and%20Explore%20so%20people%20are%20less%20likely%20to%20see%20it.%C2%A0%20Ahead%20of%20the%20election%20period%2C%20we%20will%20make%20it%20easier%20for%20all%20our%20fact-checking%20partners%20to%20find%20and%20rate%20content%20related%20to%20the%20election%20because%20we%20recognise%20that%20speed%20is%20especially%20important%20in%20these%20moments.%20We%20have%20increased%20their%20capacity%20to%20rate%20and%20review%20content%20and%20we%E2%80%99ll%20use%20keyword%20detection%20to%20group%20related%20content%20in%20one%20place%2C%20making%20it%20easy%20for%20fact-checkers%20to%20find.%20Our%20fact%20checking%20partners%20have%20been%20onboarded%20to%20our%20new%20research%20tool%2C%20Meta%20Content%20Library%2C%20that%20has%20a%20powerful%20search%20capability%20to%20support%20them%20in%20their%20work.%20We%20don%E2%80%99t%20allow%20ads%20that%20contain%20debunked%20content.%20We%20also%20don%E2%80%99t%20allow%20ads%20targeting%20the%20UK%20that%20discourage%20people%20from%20voting%20in%20the%20election%3B%20call%20into%20question%20the%20legitimacy%20of%20the%20election%20and%20its%20outcome%3B%20or%20contain%20premature%20claims%20of%20election%20victory.%20Our%20ads%20review%20process%20has%20several%20layers%20of%20analysis%20and%20detection%2C%20both%20before%20and%20after%20an%20ad%20goes%20live%2C%20which%20you%20can%20read%20more%20about%20here.%C2%A0%20Tackling%20influence%20operations%C2%A0%20We%20define%20influence%20operations%20as%20coordinated%20efforts%20to%20manipulate%20or%20corrupt%20public%20debate%20for%20a%20strategic%20goal%20%26%238211%3B%20what%20some%20may%20refer%20to%20as%20disinformation%20%26%238211%3B%20and%20which%20may%20or%20may%20not%20include%20misinformation%20as%20a%20tactic.%20They%20can%20vary%20from%20covert%20campaigns%20that%20rely%20on%20fake%20identities%20%28what%20we%20call%20coordinated%20inauthentic%20behaviour%29%2C%20to%20overt%20efforts%20by%20state-controlled%20media%20entities.%C2%A0%20To%20counter%20covert%20influence%20operations%2C%20we%E2%80%99ve%20built%20specialised%20global%20teams%20to%20stop%20coordinated%20inauthentic%20behaviour%20and%20have%20investigated%20and%20taken%20down%20over%20200%20of%20these%20adversarial%20networks%20since%202017%2C%20something%20we%20publicly%20share%20as%20part%20of%20our%20Quarterly%20Threat%20Reports.%20This%20is%20a%20highly%20adversarial%20space%20where%20deceptive%20campaigns%20we%20take%20down%20continue%20to%20try%20to%20come%20back%20and%20evade%20detection%20by%20us%20and%20other%20platforms%2C%20which%20is%20why%20we%20continuously%20take%20action%20as%20we%20find%20further%20violating%20activity.%C2%A0%20For%20more%20overt%20efforts%2C%20we%20label%20state-controlled%20media%20on%20Facebook%2C%20Instagram%20and%20Threads%20so%20that%20people%20know%20when%20content%20is%20from%20a%20publication%20that%20may%20be%20under%20the%20editorial%20control%20of%20a%20government.%20We%20also%20applied%20new%20and%20stronger%20enforcement%20to%20Russian%20state-controlled%20media%2C%20including%20blocking%20them%20in%20the%20EU%20and%20the%20UK%20and%20globally%20demoting%20their%20posts.%20Recent%20research%20by%20Graphika%20shows%20this%20led%20to%20posting%20volumes%20on%20their%20pages%20going%20down%2055%25%20and%20engagement%20levels%20going%20down%2094%25%20compared%20to%20pre-war%20levels%2C%20while%20%E2%80%9Cmore%20than%20half%20of%20all%20Russian%20state%20media%20assets%20had%20stopped%20posting%20altogether.%E2%80%9D%20Countering%20the%20risks%20related%20to%20the%20abuse%20of%20GenAI%20technologies%20Our%20Community%20Standards%2C%20and%20Ad%20Standards%20apply%20to%20all%20content%2C%20including%20content%20generated%20by%20AI%2C%20and%20we%20will%20take%20action%20against%20this%20type%20of%20content%20when%20it%20violates%20these%20policies.%20AI-generated%20content%20is%20also%20eligible%20to%20be%20reviewed%20and%20rated%20by%20our%20independent%20fact-checking%20partners.%20One%20of%20the%20rating%20options%20is%20Altered%2C%20which%20includes%2C%20%E2%80%9CFaked%2C%20manipulated%20or%20transformed%20audio%2C%20video%2C%20or%20photos.%E2%80%9D%20When%20it%20is%20rated%20as%20such%2C%20we%20label%20it%20and%20down-rank%20it%20in%20feed%2C%20so%20fewer%20people%20see%20it.%20We%20also%20don%E2%80%99t%20allow%20an%20ad%20to%20run%20if%20it%20contains%20content%20that%20has%20already%20been%20debunked.%20For%20content%20that%20doesn%E2%80%99t%20violate%20our%20policies%2C%20we%20still%20believe%20it%E2%80%99s%20important%20for%20people%20to%20know%20when%20photorealistic%20content%20they%E2%80%99re%20seeing%20has%20been%20created%20using%20AI.%20We%20label%20photorealistic%20images%20created%20using%20Meta%20AI%2C%20and%20label%20organic%20AI%20generated%20images%20that%20users%20post%20to%20Facebook%2C%20Instagram%20and%20Threads%20from%20Google%2C%20OpenAI%2C%20Microsoft%2C%20Adobe%2C%20Midjourney%2C%20and%20Shutterstock%20as%20they%20implement%20their%20plans.%20We%20have%20also%20added%20a%20feature%20for%20people%20to%20disclose%20when%20they%20share%20AI-generated%20images%2C%20video%20or%20audio%20so%20we%20can%20add%20a%20label%20to%20it.%20If%20we%20determine%20that%20digitally%20created%20or%20altered%20image%2C%20video%20or%20audio%20content%20creates%20a%20particularly%20high%20risk%20of%20materially%20deceiving%20the%20public%20on%20a%20matter%20of%20importance%2C%20we%20may%20add%20a%20more%20prominent%20label%2C%20so%20people%20have%20more%20information%20and%20context.%20Advertisers%20who%20run%20ads%20related%20to%20social%20issues%2C%20elections%20or%20politics%20with%20Meta%20also%20have%20to%20disclose%20if%20they%20use%20a%20photorealistic%20image%20or%20video%2C%20or%20realistic%20sounding%20audio%2C%20that%20has%20been%20created%20or%20altered%20digitally%2C%20including%20with%20AI%2C%20in%20certain%20cases.%20That%20is%20in%20addition%20to%20our%20industry%20leading%20ad%20transparency%2C%20which%20includes%20a%20verification%20process%20to%20prove%20an%20advertiser%20is%20who%20they%20say%20they%20are%20and%20that%20they%20live%20in%20the%20UK%3B%20a%20%E2%80%9CPaid%20for%20by%E2%80%9D%20disclaimer%20to%20show%20who%E2%80%99s%20behind%20each%20ad%3B%20and%20our%20Ad%20Library%2C%20where%20everyone%20can%20see%20what%20ads%20are%20running%2C%20see%20information%20about%20targeting%20and%20find%20out%20how%20much%20was%20spent%20on%20them.%C2%A0%20Since%20AI-generated%20content%20appears%20across%20the%20internet%2C%20we%E2%80%99ve%20also%20been%20working%20with%20other%20companies%20in%20our%20industry%20on%20common%20standards%20and%20guidelines.%20We%E2%80%99re%20a%20member%20of%20the%20Partnership%20on%20AI%2C%20for%20example%2C%20and%20we%20recently%20signed%20on%20to%20the%20tech%20accord%20designed%20to%20combat%20the%20spread%20of%20deceptive%20AI%20content%20in%20the%202024%20elections.%20This%20work%20is%20bigger%20than%20any%20one%20company%20%26amp%3B%20will%20require%20a%20huge%20effort%20across%20industry%2C%20government%2C%20%26amp%3B%20civil%20society.%20Candidate%20Safety%C2%A0%20We%20want%20our%20platforms%20to%20give%20Members%20of%20Parliament%20and%20candidates%20the%20power%20to%20engage%20their%20constituents%20on%20the%20issues%20that%20matter%20to%20them%20in%20a%20safe%20and%20positive%20way.%20Whilst%20our%20rules%20distinguish%20between%20public%20figures%20and%20private%20individuals%20to%20allow%20for%20open%20discussion%2C%20we%20employ%20a%20range%20of%20measures%20to%20protect%20public%20figures%20from%20malicious%20posts%20and%20behaviour.%20Our%20Community%20Standards%20outline%20what%20is%20and%20isn%E2%80%99t%20allowed%20on%20Facebook%2C%20Instagram%20and%20Threads.%20Through%20feedback%20from%20our%20community%20and%20experts%20around%20the%20world%2C%20we%20have%20created%20policies%20specifically%20to%20protect%20public%20figures.%20Hate%20Speech%3A%20we%20remove%20attacks%20on%20someone%20based%20on%20their%20race%2C%20religion%2C%20nationality%2C%20sex%2C%20gender%20identity%2C%20sexual%20orientation%20or%20other%20defined%20protected%20characteristics.%C2%A0%20Violence%20%26amp%3B%20Incitement%3A%20we%20remove%20any%20language%20that%20incites%20or%20facilitates%20serious%20violence%2C%20disable%20accounts%2C%20and%20work%20with%20law%20enforcement%20when%20we%20believe%20that%20there%20is%20a%20genuine%20risk%20of%20physical%20harm%20or%20direct%20threats%20to%20public%20safety.%C2%A0%20Bullying%20%26amp%3B%20Harassment%3A%20we%20protect%20MPs%20and%20candidates%20from%20repeated%20unwanted%20contact%20and%20sexual%20harassment%2C%20and%20we%20remove%20more%20abusive%20posts%20if%20a%20public%20figure%20is%20directly%20tagged%20in%20a%20post%20or%20comment%20or%20where%20they%20report%20it%20directly.%C2%A0%20We%20also%20work%20closely%20with%20the%20Political%20Parties%20to%20encourage%20candidates%20to%20report%20anything%20that%20raises%20cause%20for%20concern%20and%20assist%20with%20best%20practice%20around%20social%20media%20security%20and%20monitor%20open%20social%20media%20pages%20for%20abuse%20and%20threats.%20We%E2%80%99re%20holding%20a%20series%20of%20training%20sessions%20for%20candidates%20on%20safety%2C%20outlining%20the%20help%20available%20to%20address%20harassment%20on%20our%20platforms.%20All%20of%20this%20information%20will%20also%20be%20available%20in%20our%20UK%20Election%20Center%20for%20Candidates.%20For%20more%20information%20about%20how%20Meta%20approaches%20elections%2C%20visit%20our%20Preparing%20for%20Elections%20page%20and%20for%20WhatsApp%2C%20visit%20our%20elections%20website.%20%20%20%20Read%20at%20https%3A%2F%2Fabout.fb.com%2Fnews%2F2024%2F06%2Fhow-meta-is-preparing-for-the-2024-uk-general-election%2F

Links

140